The avatar's name and gender are permanently set, but various attributes such as hair color and style, head and body shapes, skin and eye color, clothing, etc. They were required to change usernames (if necessary), and could not bring anything with them but tbux during the change.Įach new member can enter the community by choosing a unique name and a male or female avatar. In September 2007, all members of There Philippines were moved to the original version. There is also access to special interest groups devoted to topics including recreation, business, the environment, education and the arts. Members of can participate in activities such as racing vehicles, playing cards, flying, designing homes, playing paintball, hoverboarding and training virtual pets. Therebucks can be purchased directly from There at 1,800 Tbux to US$1. Monetary transactions in There's economy are done using Therebucks (T$), virtual currency. Most items such as furniture are designed to be used within houses or zones, although some items such as vehicles and dogs are not, due to their mobile nature. All classes are without charge and open to all. Detailed instructions are available at the developer site provided by Makena, and in world classes are offered for the novice as well as experienced graphic artist. Each object created undergoes a community based submission procedure to ensure its accuracy as well as compliance with international copyright laws. In addition to customizing their avatars, members can create their own items, such as clothing, vehicles, buildings and furniture, and sell them to others for use in the world. Through their avatars, members can communicate in real-time using emotions, body language, text chat and voice to express themselves.
As of There's reopening in May, 2012, the virtual world is only open to ages 18 and older.Įach new member can enter the community by choosing a unique name and a male or female avatar. Billed on its homepage as ".an online getaway where you can hang out with your friends and meet new ones.", There defines itself as a service providing a shared experience that allows people to interact in an online society. There is a venue for socializing with less role-playing than is typically found in MMORPGs. On May 2, 2012, There re-opened to the public. On May 18, 2011, Michael Wilson announced that will be re-opening.
As of April 1, refunds are no longer available. offered refunds for all "Therebucks" purchased between Februand March 9, 2010. The CEO of There, inc., has stated very clearly (both privately and publicly) that Makena has no plans of re-opening. On Maat 11:59 PM Pacific Standard Time, shut down its virtual world for the final time. They also announced ThereIM, a lightweight instant messaging client where users can communicate with other members’ avatars, whether or not they are signed into the virtual world. In 2008, Makena Technologies launched ThereConnect, allowing members to showcase their in-world profiles, skills, groups and upcoming events on their Facebook pages. Makena Technologies also has a partnership with Trilogy Studios.Ĭorporate brands that had a presence in included Coca-Cola, CosmoGIRL!, Humane Society of the U.S., Capitol Music Group, Paramount Studios, bebe, NaCo USA, K-SWISS, Country Music Hall of Fame and Museum, Nike, Levi's, and Scion. In 2006, Makena Technologies announced a partnership with MTV Networks to provide the technology platform for their virtual worlds which include Virtual Laguna Beach, The Virtual Hills, Virtual Pimp My Ride, Virtual Real World, Virtual Newport Harbor, Virtual VMAs (Video Music Awards), Virtual Kaya, Virtual Rob and Big and Virtual Life of Ryan. announced that the commercial side of the company would be branching out to form two companies: Forterra Systems (the government-contracted client) and Makena Technologies (the commercial client).
went through a restructuring and announced major layoffs. Melcher once described 's archetypal user as "the woman who is in her 30s, single, really overweight, lives in a small town." In 2003, Melcher stepped down as CEO. and Melcher was previously an Executive Vice President for CNET. From 1998 - 2003, Tom Melcher served as chief executive of There Inc.
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